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W. R. “Sandy” Fortin

Distinguished Alumni May 2007

W. R. “Sandy” Fortin is the Chief Executive Officer of S&J Sports. He is a 1966 graduate of Polk State College, known then as Polk Junior College.

His company is the largest franchise holder in the Minneapolis-based Play It Again Sports chain, and has the exclusive license to open all new stores in the state of Florida. To date, the company has over 31 stores throughout Florida and generates over $24 million in annual revenue. Future plans call for a total of 60 stores with $50 million in revenue. Sandy was awarded the High Chairman’s award from Play It Again Sports and the Fast Start Award for the most sales in the first month opened and most sales in first year opened. Several of S&J Sports have received the “Million Dollar Award” every year.

Prior to opening his first Play It Again Sports store in Lakeland, Sandy worked for Belk-Lindsey for 30 years.

Sandy is past president of the Lakeland YMCA, LRMC Foundation, Lakeland Downtown Kiwanis, and the Learning Resource Center, along with service to numerous Lakeland-area organizations. He is also on the Executive Board for the Florida Retail Federation, and was recognized as the 2005 Outstanding Retail Leader by the organization.

Sandy is part of a group of businessmen from Lakeland who founded Community Southern Bank. The bank is modeled after the old People’s Bank, which was known for personal service and local decision-making. He serves on the Board of Directors.